While millennials have dominated headlines in recent years, baby boomers (born between 1946 and 1964) have continued dominating consumer spending in the U.S. Consumers over 50 now account for more than half of all U.S. spending. They are also responsible for more spending growth over the past decade than any other generation, including the coveted millennials.

As a group, this over-50 crowd should continue to be a significant force in U.S. consumer spending, especially as those over 60 years old drive growth over the next five to 10 years, according to Visa Business and Economic Insights. 

This is happening for two reasons: demographics—more consumers over 60 than 10 years ago—and behavior. Compared to generations preceding them, baby boomers are retiring later, holding on to more debt and maintaining budgets for travel and other discretionary treats.

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-Visa Business & Economics-2023

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